How to Beat the Boring Content

You come to a point where you have a predictable amount of traffic, that traffic creates a predictable level of response (comments, clickthroughs for your

For Courageous Content Creators Who Want to Do Epic Work

Today, the landscape is a little different. Blogs, podcasts, YouTube channels, and other content formats are being consumed at an astonishing rate — and an

Why You’re Missing Out if You Save Your Best Content Ideas

An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to

A Farewell and Some Advice to Keep You Moving Forward

It’s a huge step for all of us, but it also feels like a natural evolution. It helps a lot that I think Darrell is going

One Ridiculously Easy Addition to Enhance the Power of Your Blog Posts

That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your content marketing

How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn

If not, you need to learn a master craftsman’s copywriting secret. This technique acts like a remote control to get your readers to take action. Press this “magic button” and you’ll see your results improve dramatically. The secret, masters-only technique to compelling your readers to act is to … Ask them. Annoyed? Continue Reading